How we can help brighten your products

Fashion trends in recent years have shown a resurgence in Neon colors from the 80s. These colors glow and create a distinct, desirable effect. From apparel to mass produced goods, Neon and bright colors are used in packaging, branding and customization.

At Wikoff Digital, we are keeping up with the trends and introducing our new Mirach Neon/Spot series for labels, packaging, labels and direct-to-object printing.

What is the Neon effect aka Fluorescence?

Fluorescence is an emission of colored visible light by a substance that has absorbed ultraviolet light. This gives the fluorescent substance a vibrant color that is best seen when it has been exposed to UV light, making it appear to glow in the dark (under a black light).

Figure 1: Light absorption & emission in regular vs fluorescent inks

Image 1: Neon lights in signage

Neon lights use the fluorescence of gases like neon in tubes to produce these colors. Hence, fluorescent objects are said to have a Neon color.

Neon Color + Digital Printing = Beautiful Custom Decorations

The ability to customize and personalize products is a growing trend in today’s market. Custom decorations are offered on all kinds of objects from wedding favors to baseball bats to cars. Direct-to-object digital printing makes it simple to customize things for personalization and branding. To fuel this trend, Wikoff Digital has come up with inks in process, neon and solid colors as well as Overprint Varnishes (OPVs).

Wikoff Digital’s LED inks and OPVs provide:

• Detailed full-color printing with great coverage
• Bold colors beautify and functionalize your prints
• Neon color inks use custom-developed colorants which provide
  • opaque, bright colors on light backgrounds
  • pearlescent effect on dark backgrounds.
• The ability to directly apply textures and gloss or matte finishes to 3D objects made of wood, metal, glass, leather, plastic, etc.
• Excellent physical properties (adhesion, scratch, impact and chemical resistance)

Neon Colors are available now…

You can add a splash of Neon to your prints today! Not just Neon but we have some solid colors to help you achieve some classic brand colors easily.

Image 2: Drawdown of Wikoff Digital’s Neon Colored inks

If you are looking for a different color, reach out and we would be happy to make it for you.